Strategic Communications

We aim to normalise action on climate change across society and create the right conditions for ambitious policy change.

We help campaigns to use the most appropriate framing in their climate communications so they can impact a wider audience and accelerate action.

We provide additional funding to some grantees for PR and communications to amplify their work.

A grantee we have supported under this focus area:

Heard

Heard supports people and media to create content that changes the world.

It aims to change the stories people hear about climate change, helping to shift public mood and creating the right conditions for policy change. As part of this they have released a framing guide and a resource on how to talk about climate for change.

Heard have directly influenced the framing and storytelling approaches of the Earthshot Prize, the One Show, Shop Well for the Planet, The Archers, and Holby City amongst others.