Strategic Communications

We aim to normalise action on climate change across society and create the right conditions for ambitious policy change.

We help campaigns to use the most appropriate framing in their climate communications so they can impact a wider audience and accelerate action.

We provide additional funding to some grantees for PR and communications to amplify their work.

Grantees we have supported under this focus area:


Heard supports people and media to create content that changes the world.

It aims to change the stories people hear about climate change, helping to shift public mood and creating the right conditions for policy change. As part of this they have released a framing guide and a resource on how to talk about climate for change.

Heard have directly influenced the framing and storytelling approaches of the Earthshot Prize, the One Show, Shop Well for the Planet, The Archers, and Holby City amongst others.

Global Legal Action Plan (GLAN) – PR Support

GLAN is a charity that challenges states and other powerful actors involved with human rights violations through the power of legal action.

Communications and PR support was given for the launch of the largest scientific study into climate anxiety in children and young people, recent research which could play a key role in their Youth4ClimateJustice case. Media coverage was secured on major news channels, including the BBC and VICE, with social media coverage being shared by influential people such as Stephen Fry.