Fleetwood Strategy Research

In 2026, the Climate Change Collaboration commissioned Fleetwood Strategy to conduct research to understand people’s views and motivators on climate change and nature and the issues shaping how people engage with the world around them.

The findings are detailed in this report along with a communications framework to more effectively engage the public on climate change and nature.

Fleetwood have also created an online interactive tool to explore its findings around the emotional drivers behind how think about nature and the environment and how use them in messaging. You can access the interactive tool here.